Privacy & Cookies Policy

Effective date: August 15, 2026
Last updated: August 15, 2026

This Privacy & Cookies Policy explains how Studenets OÜ, operating the FeedEdify service (“FeedEdify”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects personal data when you visit feededify.com, create or use a FeedEdify account, communicate with us, or otherwise use our services.

FeedEdify is operated by:

Studenets OÜ
Registry code: 16346574
Harju maakond, Kesklinna linnaosa, Ahtri tn 12
Tallinn 10151
Estonia

Email: [email protected]

By using FeedEdify, you acknowledge that your personal data will be processed as described in this Privacy & Cookies Policy.


1. Scope of this Policy

This Policy applies to:

  • our website at feededify.com;
  • the FeedEdify web application and platform;
  • account registration and authentication;
  • subscriptions and payments;
  • customer support communications;
  • website analytics and usage data;
  • cookies, pixels, and similar technologies;
  • integrations and third-party services used in connection with FeedEdify.

This Policy does not apply to third-party websites, platforms, or services that may be linked from or integrated with FeedEdify and that process personal data under their own privacy policies.


2. Business-to-Business Service

FeedEdify is designed for business and professional use only.

Our customers are businesses, online stores, agencies, entrepreneurs, and other commercial organizations or their representatives.

FeedEdify is not intended primarily for personal, family, or household use.

When you create an account or use FeedEdify on behalf of a company or other organization, certain personal information about you may be processed as business contact information.


3. Personal Data We Collect

The personal data we collect depends on how you interact with FeedEdify.

3.1. Account and Registration Data

When you create or manage a FeedEdify account, we may collect:

  • first and last name;
  • email address;
  • telephone number;
  • password or other authentication credentials;
  • company name;
  • business country;
  • job title or position;
  • website or online store URL;
  • account identifiers;
  • account settings and preferences.

3.2. Social Login Data

You may be able to register for or sign in to FeedEdify using third-party authentication services, including:

  • Google;
  • Facebook / Meta.

When you use a third-party login provider, we may receive information made available by that provider, such as your name, email address, profile identifier, and authentication information.

The information provided to us depends on the provider, your settings with that provider, and the permissions you authorize.

We do not receive your Google or Facebook password.

3.3. Payment and Subscription Data

Payments for FeedEdify subscriptions are processed through Stripe.

We may receive and process information related to your subscription and transaction, including:

  • billing name;
  • company information;
  • billing country;
  • payment status;
  • subscription plan;
  • transaction identifiers;
  • payment dates;
  • invoice information;
  • limited payment method information, such as card type and last digits, where provided by Stripe.

Full payment card details are processed by Stripe and are not stored directly by FeedEdify.

Stripe processes payment information in accordance with its own terms and privacy policies.

3.4. Product Catalog Data

FeedEdify allows customers to provide product catalog or product feed information for processing.

This may include:

  • product names and descriptions;
  • product IDs and SKUs;
  • prices and sale prices;
  • product images;
  • product URLs;
  • product categories;
  • brands;
  • availability;
  • product attributes;
  • other information contained in a product feed.

FeedEdify is designed to process product catalog data rather than end-customer personal data.

Customers should not intentionally include customer names, customer email addresses, phone numbers, payment information, or other personal data about their customers in product feeds submitted to FeedEdify.

3.5. Technical and Usage Data

When you visit our website or use the FeedEdify platform, we and our service providers may automatically collect information such as:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • language;
  • approximate location derived from IP address;
  • pages viewed;
  • actions performed within the platform;
  • referring and exit pages;
  • session information;
  • timestamps;
  • clicks and navigation events;
  • technical logs;
  • error and diagnostic information;
  • cookie and advertising identifiers.

We may use this information to operate the service, maintain security, troubleshoot issues, understand how FeedEdify is used, and improve our website and platform.

3.6. Communications

If you contact us by email, support chat, or another communication channel, we may collect:

  • your name;
  • email address;
  • company information;
  • the contents of your request;
  • attachments or screenshots you provide;
  • support history;
  • other information you voluntarily provide.

4. How We Collect Personal Data

We may collect personal data:

  • directly from you;
  • when you create or modify an account;
  • when you provide information through the FeedEdify platform;
  • when you contact customer support;
  • automatically through cookies and similar technologies;
  • from authentication providers such as Google or Meta;
  • from payment providers such as Stripe;
  • from analytics, security, infrastructure, and advertising service providers.

5. How We Use Personal Data

We may process personal data to:

Provide the FeedEdify Service

We use information to:

  • create and manage user accounts;
  • authenticate users;
  • process product feeds and catalogs;
  • provide FeedEdify functionality;
  • manage projects, templates, and configurations;
  • process subscriptions;
  • provide customer support;
  • maintain and operate the platform.

Maintain Security

We may process information to:

  • authenticate users;
  • prevent unauthorized access;
  • detect abuse or suspicious activity;
  • protect our systems;
  • prevent fraud;
  • investigate security incidents;
  • enforce our Terms of Use.

Improve FeedEdify

We may use usage and technical information to:

  • analyze how our website and platform are used;
  • identify technical problems;
  • improve performance;
  • develop new functionality;
  • improve user experience;
  • understand which features are useful to customers.

Analytics

We may use analytics tools to measure website traffic and product usage and to understand how visitors interact with FeedEdify.

Advertising and Attribution

Subject to applicable consent requirements, we may use advertising and measurement technologies to:

  • measure advertising performance;
  • understand how visitors reached our website;
  • attribute registrations or other actions to advertising campaigns;
  • create advertising audiences where permitted;
  • improve the relevance and effectiveness of our advertising.

Payments and Administration

We use account and payment-related information to:

  • process subscriptions;
  • manage billing;
  • issue invoices;
  • maintain accounting records;
  • prevent payment fraud;
  • comply with financial and tax obligations.

Legal Compliance

We may process information when necessary to:

  • comply with applicable laws;
  • comply with lawful requests from authorities;
  • establish, exercise, or defend legal claims;
  • protect our rights or the rights of others.

6. Legal Bases for Processing

Where the General Data Protection Regulation (“GDPR”) or similar laws apply, we process personal data based on one or more of the following legal bases.

Performance of a Contract

We process personal data where necessary to provide FeedEdify and perform our contractual obligations to you or your organization.

This includes account management, authentication, subscriptions, product processing, and customer support.

Legitimate Interests

We may process personal data where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

  • operating and improving FeedEdify;
  • protecting our systems;
  • preventing fraud and abuse;
  • understanding platform usage;
  • maintaining business records;
  • communicating with customers;
  • measuring service performance.

Consent

Where required by applicable law, we rely on your consent for certain processing activities, particularly:

  • analytics cookies;
  • advertising cookies;
  • marketing pixels;
  • similar tracking technologies.

You may withdraw your consent at any time through the available cookie preference controls.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Legal Obligation

We may process personal data where necessary to comply with legal, accounting, tax, regulatory, or other obligations.


7. Product Catalogs and Customer Content

Product catalogs uploaded or connected to FeedEdify remain under the control and responsibility of the customer providing them.

FeedEdify processes product catalog data for the purpose of providing the requested service, including processing, transforming, generating, or optimizing product feed information and product advertising assets.

FeedEdify is not designed to collect personal data relating to customers of our customers.

If a FeedEdify customer submits personal data relating to another individual through the platform, that customer is responsible for ensuring that it has an appropriate legal basis and authorization to provide such data to FeedEdify.

Where applicable, FeedEdify may act as a data processor on behalf of the customer in relation to such data, while the customer acts as the data controller.


8. Artificial Intelligence Services

Certain FeedEdify functionality may use artificial intelligence or machine learning services provided through third-party APIs.

These services may be used, for example, to process or generate content, analyze product information, assist with creative generation, or provide other platform functionality.

FeedEdify may transmit the minimum information reasonably required to the relevant AI service provider to perform the requested functionality.

FeedEdify does not train its own AI models using customer data or customer product catalogs.

Customer content is not used by FeedEdify to build or train proprietary foundation models.

Where third-party AI providers are used, their processing of information is subject to the applicable contractual and data protection arrangements between FeedEdify and those providers.


9. Email and Service Communications

FeedEdify may send emails that are necessary for operating the service, including:

  • account verification;
  • password reset;
  • security notifications;
  • subscription and payment information;
  • service notifications;
  • important product or account updates;
  • responses to support requests.

FeedEdify does not currently use account information for regular promotional email newsletters or promotional email marketing.

Service-related communications may be sent even where they are not considered marketing communications.


10. Cookies and Similar Technologies

FeedEdify uses cookies and similar technologies such as pixels, local storage, tags, and software development technologies.

Cookies are small data files stored on or accessed from your device.

We use these technologies for different purposes.

10.1. Strictly Necessary Cookies

These technologies are necessary to provide core website and platform functionality.

They may be used for:

  • authentication;
  • account sessions;
  • security;
  • fraud prevention;
  • load balancing;
  • remembering privacy preferences;
  • maintaining website functionality.

Because these technologies are required for the operation of the service, they may not require consent where permitted by applicable law.

10.2. Functional Cookies

Functional technologies may be used to provide additional features, remember preferences, or enable customer support functionality.

For example, FeedEdify may use Crisp to provide customer support and live chat functionality.

10.3. Analytics Cookies

Analytics technologies help us understand how visitors and customers use FeedEdify.

We may use services including:

  • Google Analytics / GA4;
  • Microsoft Clarity;
  • PostHog.

These services may collect information about visits, sessions, page views, interactions, browser and device characteristics, and similar usage information.

Where required by law, these technologies are activated only after receiving the appropriate consent.

10.4. Advertising and Measurement Cookies

We may use advertising and measurement technologies including:

  • Google Ads;
  • Meta Pixel;
  • TikTok Pixel.

These technologies may help us measure advertising campaigns, determine whether users visited FeedEdify after interacting with an advertisement, measure conversions, and improve campaign performance.

Depending on your location and applicable law, information collected through these technologies may also be used by the respective providers for advertising purposes in accordance with their own privacy policies and settings.

Where required by applicable law, advertising and measurement technologies are activated only after obtaining your consent.

10.5. Google Tag Manager

We use Google Tag Manager to manage and deploy certain website tags and tracking technologies.

Google Tag Manager itself is primarily a tag management system, but technologies deployed through it may collect information as described elsewhere in this Policy.

10.6. Cookie Preferences

Where available, you can use our Cookie Preferences tool to control non-essential cookies and tracking technologies.

You may be able to:

  • accept all optional cookies;
  • reject optional cookies;
  • select specific categories;
  • change your preferences later.

You can also control or delete cookies through your browser settings.

Blocking certain cookies may affect some website or platform functionality.


11. Third-Party Service Providers

We use third-party companies to operate, maintain, secure, analyze, and support FeedEdify.

Depending on how you use FeedEdify, these may include:

Payments

  • Stripe

Authentication

  • Google
  • Meta / Facebook

Analytics and product analytics

  • Google Analytics / GA4
  • Microsoft Clarity
  • PostHog

Advertising and attribution

  • Google Ads
  • Meta Pixel
  • TikTok Pixel

Tag management

  • Google Tag Manager

Customer support

  • Crisp

Infrastructure, security, and content delivery

  • Cloudflare
  • hosting and infrastructure providers located primarily in the European Union

Communications and service infrastructure

  • Mailchimp
  • Brevo

Artificial intelligence

  • third-party AI API providers used to provide specific FeedEdify features.

These service providers may process personal data only to the extent necessary to provide their services to us, subject to their contractual obligations and applicable privacy laws.

Some providers may independently determine certain purposes or methods of processing and may therefore act as independent controllers for particular processing activities.


12. When We Share Personal Data

We may disclose personal data in the following circumstances.

Service Providers

We may provide information to vendors that perform services on our behalf, including hosting, analytics, payment processing, authentication, customer support, security, communications, advertising measurement, and AI processing.

Business Customers

If your account is associated with an organization, authorized administrators of that organization may have access to certain account information and activity associated with that organization’s FeedEdify account.

Legal Requirements

We may disclose information if reasonably necessary to:

  • comply with applicable laws;
  • respond to valid legal processes;
  • respond to lawful government requests;
  • protect FeedEdify, our customers, or others;
  • investigate fraud, abuse, or security incidents;
  • enforce our agreements.

Business Transfers

If FeedEdify or Studenets OÜ is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, personal data may be transferred as part of that transaction, subject to applicable legal requirements.

With Your Direction or Consent

We may disclose information where you instruct us to do so or provide consent.


13. Sale of Personal Data

FeedEdify does not sell personal data for monetary compensation.

However, certain privacy laws may define terms such as “sale”, “sharing”, or “targeted advertising” more broadly than ordinary commercial usage.

Our use of advertising technologies such as Google Ads, Meta Pixel, and TikTok Pixel may involve disclosure of identifiers or online activity information to advertising providers.

Where applicable law requires consent or provides a right to opt out of such processing, we provide relevant controls through our cookie consent or privacy preference mechanisms.


14. International Data Transfers

FeedEdify operates globally and may use service providers located in different countries.

Our primary hosting and data infrastructure is located in the European Union.

However, some third-party service providers may process information outside the European Economic Area (“EEA”), including in the United States or other jurisdictions.

Where personal data subject to the GDPR is transferred outside the EEA, we seek to use lawful transfer mechanisms where required, which may include:

  • adequacy decisions adopted by the European Commission;
  • Standard Contractual Clauses;
  • contractual and technical safeguards;
  • other legally recognized transfer mechanisms.

The privacy and data protection laws of countries outside the EEA may differ from those applicable in your country.


15. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

The applicable retention period may depend on:

  • how long you maintain a FeedEdify account;
  • the nature of the information;
  • whether the information is required to provide the service;
  • legal, accounting, or tax requirements;
  • security and fraud prevention requirements;
  • dispute resolution;
  • enforcement of contractual rights.

When an account is deleted, we will delete or anonymize associated personal data within a reasonable period unless continued retention is necessary or permitted by law.

Certain information may remain temporarily in secure backups until those backups are overwritten or deleted in accordance with our normal backup retention cycle.

Billing, transaction, accounting, or other legally required records may be retained for longer periods where required by applicable law.

We may also retain limited information where necessary to establish, exercise, or defend legal claims, prevent fraud, or demonstrate compliance with legal obligations.


16. Account Deletion

FeedEdify users may delete their account through the functionality available within the FeedEdify platform.

Account deletion may result in permanent deletion of projects, configurations, product feed information, and other account content, subject to technical backup periods and legal retention requirements.

If you experience difficulty deleting your account or wish to submit a related privacy request, you may contact us at:

[email protected]


17. Data Security

We use reasonable technical and organizational measures designed to protect personal data against:

  • unauthorized access;
  • accidental loss;
  • alteration;
  • unauthorized disclosure;
  • destruction;
  • misuse.

These measures may include access controls, authentication mechanisms, network and infrastructure security, monitoring, backups, and other security practices appropriate to the nature of the information processed.

However, no method of storing or transmitting information over the Internet can guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been compromised.


18. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal data.

These may include the right to:

Access

Request confirmation as to whether we process your personal data and receive access to that data.

Correction

Request correction of inaccurate or incomplete personal data.

Deletion

Request deletion of personal data in circumstances provided by applicable law.

Restriction

Request that processing of your personal data be restricted in certain circumstances.

Data Portability

Receive certain personal data in a structured, commonly used, machine-readable format and, where applicable, request its transfer to another controller.

Object

Object to certain processing based on legitimate interests or to processing for direct marketing purposes.

Withdraw Consent

Where processing is based on consent, withdraw that consent at any time.

Complaint

Submit a complaint to the competent data protection authority if you believe your personal data has been processed unlawfully.

To exercise your rights, contact:

[email protected]

We may need to verify your identity before completing certain requests.

Rights may be subject to limitations and exceptions provided by applicable law.


19. European Economic Area, United Kingdom, and Similar Privacy Laws

If you are located in the EEA or another jurisdiction that provides comparable data protection rights, Studenets OÜ generally acts as the data controller for personal data collected directly through FeedEdify accounts, our website, billing administration, analytics, and customer support.

You may also have the right to lodge a complaint with the supervisory authority in the country where you live or work.

As an Estonian company, Studenets OÜ is supervised in Estonia by:

Estonian Data Protection Inspectorate
(Andmekaitse Inspektsioon)

You may contact us before making a complaint, and we will make reasonable efforts to address your concerns.


20. Users Outside the European Economic Area

FeedEdify is available globally.

Depending on the country, state, or region in which you reside, local privacy laws may provide additional rights regarding:

  • access to personal information;
  • correction;
  • deletion;
  • data portability;
  • targeted advertising;
  • sale or sharing of personal information;
  • consent;
  • withdrawal of consent;
  • appeals relating to privacy requests.

Where such laws apply to FeedEdify, we will process qualifying requests in accordance with applicable legal requirements.

To submit a privacy request, contact:

[email protected]


21. Automated Decision-Making

FeedEdify may use automated technologies and artificial intelligence to provide product and content-related functionality.

FeedEdify does not use personal data to make solely automated decisions about individuals that produce legal effects or similarly significant effects on those individuals.


22. Children’s Privacy

FeedEdify is a B2B service intended for businesses and professionals and is not designed or intended for children.

We do not knowingly collect personal data from children for the purpose of providing FeedEdify accounts.

If you believe that a child has provided personal data to us inappropriately, please contact us at [email protected] so that we can investigate and take appropriate action.


23. Do Not Track and Privacy Signals

Some browsers provide “Do Not Track” or other privacy preference signals.

Because there is not a single universally implemented technical standard for all such signals, our response may depend on the signal, technology, jurisdiction, and applicable legal requirements.

Where applicable law requires us to recognize a legally valid browser-based privacy preference or opt-out mechanism, we will do so as required by that law.

Users may also manage non-essential tracking through the FeedEdify Cookie Preferences interface where available.


24. Third-Party Websites and Services

FeedEdify may contain links to or integrations with third-party websites and services.

We are not responsible for the privacy practices of third parties acting independently from FeedEdify.

We encourage you to review the privacy policies of any third-party service before providing personal information to it.


25. Changes to this Privacy & Cookies Policy

We may update this Privacy & Cookies Policy from time to time to reflect:

  • changes to FeedEdify;
  • changes to the technologies or service providers we use;
  • changes to our data processing practices;
  • legal or regulatory requirements.

When we make changes, we will update the “Last updated” date at the beginning of this Policy.

Where required by law or where changes are material, we may provide additional notice through the FeedEdify platform, by email, or through another appropriate method.

Your continued use of FeedEdify after an updated Policy becomes effective is subject to the updated Policy, except where applicable law requires additional consent.


26. Contact Us

If you have questions about this Privacy & Cookies Policy, our privacy practices, or your personal data, or if you wish to exercise your privacy rights, contact us at:

Studenets OÜ
Registry code: 16346574
Harju maakond, Kesklinna linnaosa, Ahtri tn 12
Tallinn 10151
Estonia

Email: [email protected]

Website: feededify.com